Creator partnerships for fragrance brands.
We connect fragrance brands with fragrance creators on Instagram and TikTok, and run each partnership from shortlist to final report.
30+
creator partnerships managed
$1M+
in sales generated for a brand in one year
121k
views for a UK plant-based brand
Founder experience from creator campaigns outside fragrance. Now focused entirely on fragrance.
Fragrance is its own world. Most agencies treat it like any other category.
The right creators are hard to find
Generalist agencies build lists from follower counts. Fragrance audiences follow people who understand notes, longevity and projection, and who say so when a scent falls short. Finding them takes time.
Bigger creators often cost more and convert less
Large accounts charge large fees, and their audiences are broad. Smaller specialist creators have audiences that trust them and ask where to buy.
A campaign has a lot of moving parts
Sourcing, outreach, briefs, negotiation, shipping, content approval and reporting. Someone needs to own all of it.
What we handle for brands
One point of contact for the whole partnership. You make the decisions, we do the work.
Creator sourcing and vetting
We check real engagement and average views, not just follower count.
Campaign strategy and creative briefs
Clear briefs built around your fragrance, your audience and your goal.
Outreach and negotiation
We contact creators, agree rates and deliverables, and handle contracts.
Product seeding and gifting
Getting your fragrance into the right hands, with tracking on every shipment.
Paid partnerships
Instagram Reels and TikTok videos, planned and scheduled around your launches.
TikTok Shop affiliate campaigns
Creators who sell through TikTok Shop, set up with samples and commission terms.
Content approval and usage rights
You review content before it goes live. Usage rights are agreed upfront.
Performance reporting
A clear report after every campaign, with recommendations for the next one.
How a campaign runs
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Discovery call
We learn your brand, products, goals and budget.
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Creator shortlist
We propose vetted creators who fit your scent profile and audience.
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Campaign launch
We handle briefs, contracts, product shipping and content approval.
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Reporting
Views, engagement, clicks and sales where trackable, plus what to do next.
Why fragrance only
Fragrance has its own language and its own community. Working only in this niche means we know both.
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Specialists, not generalists
We speak the language of fragrance: notes, longevity, projection, dupes and layering. So do the creators we work with.
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Vetted creators
We check average views, comment quality and engagement before we sign anyone.
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Brand-safe content
Clean, professional, product-focused content you would be comfortable sharing on your own channels.
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Hands-on
The founder runs every campaign personally. You always know who is responsible.
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Proven creator experience
We've run creator campaigns in other niches. Now we focus that experience on fragrance.
What we've done in other niches
- 121k
- views for THIS, a UK plant-based meat brand
- $1M+
- in sales in one year for a café
- 30+
- creators managed
All outside fragrance. Same work, now focused on one niche.
Content that keeps the focus on the fragrance
We brief creators to talk about what matters to buyers: how it smells, how it performs, and when to wear it. Every creator we work with produces clean, brand-safe content.
About Heartnote Talent
I'm Yaseen Khan, founder of Heartnote Talent, based in Toronto and working with brands and creators internationally.
My background is in marketing, content creation and scriptwriting. I've run creator partnerships in vegan food and cafés, including working with 30+ creators on café campaigns that generated $1M+ in sales in one year, and influencer partnerships that brought 121k views for THIS, a UK plant-based meat brand. I've also coached and trained athletes, which shaped how I work: clear plans, consistent effort and honest feedback.
Heartnote Talent takes that creator-partnership experience and applies it to one niche, fragrance, so it can be done properly.
Why “Heartnote”? In perfumery, the heart note is the core of a fragrance, the part that defines it once the opening fades. We see our role the same way: the core that connects brands and creators.
Get in touch
Choose the option that fits you. Each one takes a couple of minutes, and we reply by email.
- Emailyaseen@heartnotetalent.com
- Instagram@heartnotetalent
- TikTok@heartnotetalent
[Edit: add Calendly link]